About
About Lybbie
Who We Are
Lybbie is at the forefront of breastfeeding innovation, led by a dedicated team and spearheaded by Dr. Andrea Braden, a board-certified Ob/Gyn and renowned breastfeeding expert with over 10 years of experience. We’re on a mission to empower mothers and redefine the breastfeeding experience.
Our Mission
Lybbie is a multi-faceted brand that seeks to empower and prepare moms with the best opportunity for a successful breastfeeding experience.
Through equitable education, personalized analytics, and modern support and solutions, Lybbie is bringing innovation and a mom-first mentality to the current state of lactation care.
What we do
Our Core Values
Solution-Based
Our mission is rooted in providing the opportunity for moms to be set up for breastfeeding success, using daily analytics to offer solutions based on what’s best for mom and baby.
Increase + Encourage
We are the conduit providing moms and families the support, awareness, and knowledge needed to enhance their breastfeeding, and strengthen and sustain their milk supply.
Built By Experts
We are driven by our experience. Our technology, resources, and approach are designed by the nation’s leading experts in lactation and postpartum care.
Equal + Inclusive
As a community, we honor and hope to nurture all the ways parents can provide human milk to their babies - knowing every family's approach is different, yet all equally important.
Authentic + Personal
Our mom-first mentality acknowledges the challenges and changes that come with the first weeks of postpartum. We account for the mental and physical health and habits of mom and baby to ensure they are both taken care of.
Meet the Team
Dr. Andrea Braden
CEO & Co-Founder
A mother of five whose passion for advancing women’s health issues is a perfect leader for the Lybbie team. She has a deep understanding of what moms are dealing with and has the answers to help. Visit Andrea’s website to learn more about her and her work.
Brant Bailey
COO & Co-Founder
With a strong background in SaaS, Tech, and EdTech, Brant is bringing organization, structure, and processes to scale Lybbie quickly. Outside work, Brant is passionate about photography, paddle boarding, and travel while balancing all of this with being a father.
Tim Whitacre
CTO
Meet Our Advisors
Dina Ufberg
Original Co-Founder and Financial Advisor
A serial entrepreneur, and new mom, Dina is intimately familiar with the struggles of building your milk supply while balancing a career. Dina runs Lybbie like her home, efficiently and effectively.
Lauren Rials
Advisor
Lauren led design at Spanx and Nfinity Athletic. With 13 years in consumer product innovation, she has expertise in wearable design. Lauren holds degrees from American Intercontinental University and Georgia State University.
Dr. Alexander Adams
Advisor
Alex is Lybbie’s engineering advisor and is an Assistant Professor at GA Tech, specializing in wearable sensors. His work focuses on equitable design in healthcare. Adams holds a Ph.D. from Cornell and was a Researcher-in-Residence at Cornell Tech.
Cathy Farmer
Advisor
Cathy Farmer is an entrepreneur and startup advisor with 20+ years in software consulting. She was the first startup advisor for Lybbie and she specializes in clinical systems, internet services, and business portfolios.
Melissa Powell
Advisor
Melissa serves as a financial advisor at Lybbie, with 6+ years at Acuity CFO LLC. Former EY consultant and auditor with 16 years of experience in corporate finance. CPA in GA and OH. MBA from John Carroll University.
Lee Dorsey
Advisor
Lee is Lybbie’s marketing advisor. Former Senior Marketing Manager at Apple with 28 years of experience, she specializes in communication strategy, product launches, and go-to-market strategy. MBA from University of Michigan.
David Holt
Advisor
Lybbie’s legal advisor and a partner at Loftin Holt, LLP. David has 14+ years in IP protection and commercial litigation, he also handles IP license agreements and due diligence. Holds a J.D. and M.S. in Chemical Engineering from University of Alabama.
Sonal Patel
Advisor
Dr. Sonal Patel is Lybbie’s medical advisor, a pediatrician, and neonatologist. Founder of NayaCare, author, and TEDx speaker on postpartum care. Co-founded the Center for 4th Trimester Care to improve postpartum care nationally.
